Micron Document
<!DOCTYPE html>
<html class="client-nojs vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-0 vector-toc-not-available vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-0 skin-theme-clientpref-day vector-sticky-header-enabled" lang="de" dir="ltr"><head>
<meta charset="UTF-8">
<title>Paul Rand</title>
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<link rel="icon" type="image/png" href="./_res_/favicon.png">
<link rel="canonical" href="https://de.wikipedia.org/wiki/Paul_Rand"> <link href="./_mw_/ext.wikimediamessages.styles.css" rel="stylesheet" type="text/css">
<link href="./_mw_/mediawiki.page.gallery.styles.css" rel="stylesheet" type="text/css">
<link href="./_mw_/skins.vector.icons.css" rel="stylesheet" type="text/css">
<link href="./_mw_/skins.vector.search.codex.styles.css" rel="stylesheet" type="text/css">
<link href="./_mw_/skins.vector.styles.css" rel="stylesheet" type="text/css">
<meta name="ResourceLoaderDynamicStyles" content="">
<link href="./_mw_/ext.gadget.citeRef.css" rel="stylesheet" type="text/css">
<link href="./_mw_/ext.gadget.defaultPlainlinks.css" rel="stylesheet" type="text/css">
<link href="./_mw_/ext.gadget.dewikiCommonHide.css" rel="stylesheet" type="text/css">
<link href="./_mw_/ext.gadget.dewikiCommonLayout.css" rel="stylesheet" type="text/css">
<link href="./_mw_/ext.gadget.dewikiCommonStyle.css" rel="stylesheet" type="text/css">
<link href="./_mw_/ext.gadget.dewikiDarkmode.css" rel="stylesheet" type="text/css">
<link href="./_mw_/ext.gadget.dewikiResponsive.css" rel="stylesheet" type="text/css">
<link href="./_mw_/ext.gadget.specialSearch.css" rel="stylesheet" type="text/css">
<link rel="stylesheet" type="text/css" href="./_mw_/site.styles.css">
<link rel="stylesheet" type="text/css" href="./_mw_/noscript.css">
<link rel="stylesheet" type="text/css" href="./_res_/footer.css">
<link rel="stylesheet" type="text/css" href="./_res_/vector-2022.css">
</head>
<body class="skin--responsive skin-vector skin-vector-search-vue mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject page-Paul_Rand rootpage-Paul_Rand skin-vector-2022 action-view">
<div class="mw-page-container">
<div class="mw-page-container-inner">
<div class="mw-content-container">
<main id="content" class="mw-body">
<header class="mw-body-header vector-page-titlebar">
<h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Paul Rand</span></h1>
</header>
<a id="top"></a>
<div id="bodyContent" class="vector-body ve-init-mw-desktopArticleTarget-targetContainer" aria-labelledby="firstHeading" data-mw-ve-target-container="">
<div id="contentSub">
<div id="mw-content-subtitle"></div>
</div>
<div id="mw-content-text" class="mw-body-content mw-content-ltr" lang="de" dir="ltr"><div class="mw-content-ltr mw-parser-output" lang="de" dir="ltr">
<p><b>Paul Rand</b> (* <a href="15._August" title="15. August">15. August</a> <a href="1914" title="1914">1914</a> in <a href="New_York_City" title="New York City">New York</a>, <a href="USA" class="mw-redirect" title="USA">USA</a> als <i>Perutz Rosenbaum</i>; † <a href="26._November" title="26. November">26. November</a> <a href="1996" title="1996">1996</a> in <a href="Norwalk_(Connecticut)" title="Norwalk (Connecticut)">Norwalk</a>, <a href="Connecticut" title="Connecticut">Connecticut</a>, USA) war ein bekannter US-amerikanischer <a href="Grafikdesigner" class="mw-redirect" title="Grafikdesigner">Grafikdesigner</a>, der vor allem für seine <a href="Unternehmenslogo" class="mw-redirect" title="Unternehmenslogo">Unternehmenslogos</a> berühmt wurde.
</p>

<div class="mw-heading mw-heading2"><h2 id="Leben">Leben</h2></div>
<p>Seine Ausbildung erhielt er am <a href="Pratt_Institute" title="Pratt Institute">Pratt Institute</a> (1929–1932), an der <a href="Parsons_School_of_Design" title="Parsons School of Design">Parsons School of Design</a> (1932–1933) und der <a href="Art_Students_League_of_New_York" title="Art Students League of New York">Art Students League of New York</a> (1933–1934).
</p><p>1935–1941 war er <a href="Art_Director" class="mw-redirect" title="Art Director">Art Director</a> der Magazine <a href="Esquire" title="Esquire">Esquire</a> und Apparel Arts (das später in GQ: <a href="Gentlemen%E2%80%99s_Quarterly" class="mw-redirect" title="Gentlemen’s Quarterly">Gentlemen’s Quarterly</a> umbenannt wurde). 1956–1969 und wieder ab 1974 unterrichtete er Design an der <a href="Yale_University" title="Yale University">Yale University</a>.
</p><p>Er entwarf Logos für Unternehmen wie <a href="American_Broadcasting_Company" title="American Broadcasting Company">ABC</a>, <a href="Cummins_Engine" class="mw-redirect" title="Cummins Engine">Cummins Engine</a>, <a href="Enron" title="Enron">Enron</a>, <a href="IBM" title="IBM">IBM</a>, <a href="IDEO" title="IDEO">IDEO</a>, <a href="NeXT" title="NeXT">NeXT</a> und <a href="Westinghouse_Electric_Corporation" title="Westinghouse Electric Corporation">Westinghouse</a>. Auch das ursprüngliche Logo des Unternehmens <a href="United_Parcel_Service" title="United Parcel Service">UPS</a>, das von 1961 bis 2003 verwendet wurde, stammt von ihm.
</p><p>Für <a href="IBM" title="IBM">IBM</a> entwarf er nicht nur das Logo, das seit <a href="1972" title="1972">1972</a> verwendet wird, sondern auch die bekannte bunte Variation <i>Auge-Biene-M</i> (<i>Eye-Bee-M</i>).
</p>
<div class="mw-heading mw-heading2"><h2 id="Bekannte_Unternehmenslogos">Bekannte Unternehmenslogos</h2></div>
<ul class="gallery mw-gallery-traditional">
<li class="gallerybox" style="width: 155px">
<div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"></span></div>
<div class="gallerytext"><a href="American_Broadcasting_Company" title="American Broadcasting Company">ABC</a></div>
</li>
<li class="gallerybox" style="width: 155px">
<div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"></span></div>
<div class="gallerytext"><a href="Enron" title="Enron">Enron</a></div>
</li>
<li class="gallerybox" style="width: 155px">
<div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"></span></div>
<div class="gallerytext"><a href="IBM" title="IBM">IBM</a></div>
</li>
<li class="gallerybox" style="width: 155px">
<div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"></span></div>
<div class="gallerytext"><a href="NeXT" title="NeXT">NeXT</a></div>
</li>
<li class="gallerybox" style="width: 155px">
<div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"></span></div>
<div class="gallerytext"><a href="United_Parcel_Service" title="United Parcel Service">UPS</a></div>
</li>
<li class="gallerybox" style="width: 155px">
<div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"></span></div>
<div class="gallerytext"><a href="Westinghouse_Electric_Corporation" title="Westinghouse Electric Corporation">Westinghouse</a></div>
</li>
</ul>
<div class="mw-heading mw-heading2"><h2 id="Literatur">Literatur</h2></div>
<ul><li>Steven Heller u. a.: <i>Paul Rand</i>. Verlag Schmidt, Mainz 1999, ISBN 3-8743-9476-X.</li>
<li>David Fischbach (Hrsg.): <i><a href="Die_Galerie_im_Setzkasten" title="Die Galerie im Setzkasten">Die Galerie im Setzkasten</a>. Der Sammler Arno Stolz.</i> Niggli Verlag, Salenstein 2019, ISBN 978-3-7212-0986-0.</li></ul>
<div class="mw-heading mw-heading2"><h2 id="Weblinks">Weblinks</h2></div>
<div class="sisterproject" style="margin:0.1em 0 0 0;"><div class="noresize noviewer" style="display:inline-block; line-height:10px; min-width:1.6em; text-align:center;" aria-hidden="true" role="presentation"><span class="mw-default-size" typeof="mw:File"><span title="Commons"></span></span></div><b><span class=""><a class="external text" href="https://commons.wikimedia.org/wiki/Category:Paul_Rand?uselang=de"><span lang="en">Commons</span>: Paul Rand</a></span></b>&nbsp;– Sammlung von Bildern, Videos und Audiodateien</div>
<ul><li><a rel="nofollow" class="external text" href="https://www.paulrand.design/">Website über Paul Rand</a></li>
<li><a rel="nofollow" class="external text" href="http://www.die-neue-sammlung.de/z/muenchen/sam/gdesign_/plakate/b0001_1_de.htm">Eye-Bee-M-Logo in <i>Die Neue Sammlung</i> der Pinakothek der Moderne, München</a></li></ul>
<div class="hintergrundfarbe1 rahmenfarbe1 navigation-not-searchable normdaten-typ-p" style="border-style: solid; border-width: 1px; clear: left; margin-bottom:1em; margin-top:1em; padding: 0.25em; overflow: hidden; word-break: break-word; word-wrap: break-word;" id="normdaten">
<div style="display: table-cell; vertical-align: middle; width: 100%;">
<div>
Normdaten&nbsp;(Person): <a href="Gemeinsame_Normdatei" title="Gemeinsame Normdatei">GND</a>: <span class="-print"><a rel="nofollow" class="external text" href="https://d-nb.info/gnd/119357844">119357844</a></span> | <a href="Library_of_Congress_Control_Number" title="Library of Congress Control Number">LCCN</a>: <span class="-print"><a rel="nofollow" class="external text" href="https://id.loc.gov/authorities/n50053901">n50053901</a></span> | <a href="Web_NDL_Authorities" title="Web NDL Authorities">NDL</a>: <span class="-print"><a rel="nofollow" class="external text" href="https://id.ndl.go.jp/auth/ndlna/00473490">00473490</a></span> | <a href="Virtual_International_Authority_File" title="Virtual International Authority File">VIAF</a>: <span class="-print"><a rel="nofollow" class="external text" href="https://viaf.org/viaf/49363268/">49363268</a></span> | </div>
</div></div>
</div><!--htdig_noindex--><div><div class="zim-footer">
Dieser Artikel wurde von <a class="external text" title="Zuletzt bearbeitet am 2025-07-16" href="https://de.wikipedia.org/wiki/?title=Paul_Rand&amp;oldid=257955649">Wikipedia</a> herausgegeben. Der Text ist unter <a class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.de">Creative Commons Attribution-Share Alike 4.0</a> verfügbar, sofern nicht anders angegeben. Für die Mediendateien können zusätzliche Bedingungen gelten.
</div>
</div><!--/htdig_noindex--></div>
</div>
</main>
</div>
</div>
</div>
<script src="./_webp_/webpHandler.js"></script>

</body></html>